Tag Archives: Starbucks
It Takes a Village
Posted on 13. Sep, 2009 by Deb.
These businesses know their customers, often on a first name basis. Their customer relationships, like every real relationship, encounter the occasional rough spot. Being small and human means making plenty of mistakes.
But when these businesses mess up, unlike AT&T or Microsoft, their customers often love them more.
via Finding Your Village of Customers | Copyblogger.
This entire [...]
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Back to Their Roots
Posted on 08. Apr, 2008 by Deb.
Though I watch far too little of the news, I have followed the goings on of Starbuck’s changes in recent months and their attempt to gain back the loyalty from their guests as well as their employees. Howard Schultz’s stepping back into the day to day management and marketing effort of the company – [...]