Korean Taco War?
Posted on 18. Jul, 2009 by Deb in As the Web Turns, In the News
Baja Fresh filed for trademark protection for the term “kogi” on May 8th, Mr. Rink says. Kogi filed its trademark paperwork for “kogi” on December 4th of last year, but only for narrow use, just on mobile food carts. Baja Fresh is seeking protection for the use of Kogi with everything from tacos and burritos to promotional toys. Kogi co-founder Caroline Shin-Manguera says a steep “learning curve” when starting the business accounts for the wording on the trademark application.
via Kogi and Baja Fresh in a Korean Taco War? – Speakeasy – WSJ.
To me, this is an example of Big Business capitalizing on what a small, independent business has done. It will be interesting to see how it all comes out.